Why Nespresso Capsule Use Cuban Coffee?

- Jan 12, 2018 -

Nestle, the world's largest food company, announced on June 20 that for the first time in the past 50 years, Nestle has brought Cuba's Nespresso coffee brand to the United States. "

Although it is not clear when it will begin, Nestlé has bought Cuban coffee through non-US companies. The company is currently rolling out a new product, the Nespresso brand, also known as Cafecito de Cuba, including Arabica coffee. Nestle said Arabica coffee sources farmers from Cuba. As the United States allowed the sale of coffee produced by independent Cuban producers in April 2016, Cafecito de Cuba will also be available in the United States. The company said it will be offered as a limited edition coffee.

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After the Cuban revolution in 1959, all coffee plantations were nationalized. Due to poor economic management, Cuba's coffee production dropped significantly from the 1960s to the present. From 1961 to 2013, according to FAO data, coffee production in Cuba dropped from 37 million tonnes to 9 million tonnes. However, coffee production in Nicaragua rose from 23 million tonnes to 84 million tonnes.

In order to prevent the same sharp drop in export revenue and production, domestic consumption requires more than one kilogram per person per year. In addition, the coffee used to make domestic consumption has relatively poor quality of domestic and imported coffee beans. All exports had to be exported through a state-owned company, Cuba, which set the prices for the producers.

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Nestle, the coffee allowed in the list of goods that the United States imports, is privately produced by Cuba and Nestle declares the existence of an independent coffee producer in Cuba. However, their size and legal status are not clear. Nestlé is trying to deal with Cuban coffee farmers through the non-profit organization Technoserve. The Technoserve NPO, which has helped tens of thousands of small businesses in the developing world since its inception in 1963, inform Cuban coffee growers on the principle of sustainable development.

But in this case other things are happening, and some private coffee makers, previously not allowed, are being encouraged by the country. Let us hope that the next step will be to give Cubans an opportunity to enjoy high-quality coffee.

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